Top 5 Beauty Retail Apps on Android in Madagascar - Q4 2023

In the fourth quarter of 2023, the performance of the top 5 beauty retail apps on the Android platform in Madagascar showcased varying trends in weekly downloads and active users. Here's a detailed look at each app's performance, based on data from Sensor Tower.

Representante Eudora from Grupo Boticário experienced a consistent pattern in weekly downloads, starting with 16 and peaking at 23 in late October before seeing a gradual decline to 14 by the end of December. The app's weekly active users saw a slight increase from 89 at the end of September to a steady 101 through most of November, before settling at 91 in December.

Purplle Online Beauty Shopping from Purplle.com had a fluctuating download trend, beginning at 16 and dropping to 7 by mid-November, with a brief rise to 13 in early December. The app's active users started at 83, peaked at 94 in the first week of December, and then declined to 72 by the end of the quarter.

Nykaa - Beauty Shopping App from Nykaa.com showed a relatively stable download trend, maintaining around 7 to 8 downloads per week, with a notable increase to 12 in mid-November. The app's active users were more dynamic, starting at 96 and reaching a high of 117 in mid-November, ending the quarter at 107.

ЛЭТУАЛЬ: косметика, парфюмерия from ALKOR & CO LLC had a modest presence, with weekly downloads ranging from 0 to 7 throughout the quarter. Active user data was not provided for this app.

Think Dirty from Think Dirty Inc. saw an initial download count of 17 in early October, but no subsequent data was available for the rest of the quarter. Active user data was also not provided for this app.

For more detailed insights and data, visit Sensor Tower.